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New report shows fundamental role of 'respect' in general election campaign

11 June 2024

A report produced by the 新香港六合彩开奖结果Policy Lab and More in Common has revealed that one of the biggest drivers of those who have switched their vote from Conservative to Labour since 2019 is a feeling that Keir Starmer and Labour are more likely to 鈥榬espect voters like them鈥.

Respect Two

The report finds that voters are placing a 鈥渞espect test鈥 听on political parties. Its authors argue that 鈥榮howing respect to ordinary people鈥 has emerged as the most important attribute that the public want in a politician.

One of the report鈥檚 co-authors, Marc Stears, Director at the 新香港六合彩开奖结果Policy Lab, explains that the report provides a clear insight into why voters appear to currently be choosing Keir Starmer鈥檚 Labour Party ahead of its rivals.听

鈥淜eir Starmer has been building a new coalition of voters by convincing people that he brings something that has been lost in recent politics: a genuine respect for ordinary people, and especially for working people who have lived extremely tough lives of late.鈥澨

鈥淟abour鈥檚 strategic approach to the election has been based on an effort to demonstrate this respect. That stretches from the stories Starmer regularly shares about his own working-class upbringing to his scepticism of overly ambitious, grandiose visions that mean something to politicians but strike voters as pie-in-the-sky.鈥

鈥淚t is a compelling political strategy. But it also sets up important tests for government too. If Starmer wins power by convincing people that he respects them in a way other politicians don鈥檛, then he will need to demonstrate that on the other side of the election too.鈥

At the same time the poll finds almost two in three Britons (64%) currently think Rishi Sunak鈥檚 Conservative Party does not respect people like them. Key Conservative-Labour switchers report feeling significantly more disrespected by the Conservative Party under Rishi Sunak (84% say the Conservative Party under Rishi Sunak does not respect people like them) than they did under Boris Johnson (72% say the Conservative Party under Boris Johnson did not respect people like them).听

The 鈥楻espect Switchers鈥櫶

In contrast to Sunak, the report finds that Keir Starmer and the Labour Party are currently passing the key 鈥榬espect test鈥. Under Jeremy Corbyn鈥檚 leadership, these Conservative to Labour 鈥楻espect Switchers鈥 were far more likely than not to say that Labour did not respect people like them (65% of these voters said Jeremy Corbyn鈥檚 Labour did not respect people like them, and only 14% said that Corbyn鈥檚 Labour did respect them).

For this group, that feeling has entirely reversed under Keir Starmer, with these switchers now significantly more likely than not to say they feel respected (69% of this group say Starmer鈥檚 Labour Party respects people like them versus 15% who say it does not).

Expectations for the next government - avoid chaos听

The report also explores what people want from the next government. 听While it is clear that there is significant demand for change, the polling shows that after the instability of recent years, the public are more likely to favour everyday improvements to their lives, rather than bold or radical plans.

More than three quarters (78%) of the public say that stability should be the goal of the next government, higher than any other metric, while 74% simply want the government to 鈥榓void chaos鈥.听

Some two thirds (65%) say the next government needs to bring about change and 72% want to see 鈥榝resh thinking鈥.听

Follow the Lab for more updates听

The 新香港六合彩开奖结果Policy Lab and are launching a brand-new index to measure how well the two campaigns are connecting and speaking with the hopes, concerns and issues of ordinary people. 听Measuring five different dimensions of the public鈥檚 relationship with politicians, this new 鈥榬espect index鈥 will track on a weekly basis the extent to which the two campaigns are managing to convince the public that they get it.