Marketing Health and Healthcare (GBSH0019)

Key information

Faculty: Faculty of Population Health Sciences
Teaching department: Global Business School for Health
Credit value: 15

Restrictions: This module is only available for 新香港六合彩开奖结果Global Business School for Health students.
Timetable

Alternative credit options

There are no alternative credit options available for this module.

Description

This module is designed to give you a foundation in marketing concepts and practices while also introducing you to the opportunities and challenges that arise particularly in marketing products and services in the health and healthcare sector. You will gain an appreciation of the complexity of marketing health and healthcare products in terms of the regulatory environment, financial pressures and competition. 听You will also learn how the use of social media and digital marketing to customers is changing the healthcare landscape. 听You will explore how the use of artificial intelligence and other tools are shaping health and healthcare products and services by aligning the offerings more with market demand and changing customer preferences and organisational competition.

Module deliveries for 2024/25 academic year

Intended teaching term: Term 2 听听听 Postgraduate (FHEQ Level 7)

Teaching and assessment

Mode of study: In person
Intended teaching location: 新香港六合彩开奖结果East
Methods of assessment: 100% Coursework
Mark scheme: Numeric Marks

Other information

Number of students on module in previous year: 96
Module leader: Dr Marzena Nieroda Bartczak
Who to contact for more information: educationgbsh@ucl.ac.uk

Last updated

This module description was last updated on 8th April 2024.

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Useful links

Sustainability

For a list of modules related to climate change as well as social and environmental sustainability at UCL, type 'climate' or 'sustainability' into the search. Visit Sustainable UCL for information on extra-curricular activity on sustainability.

Important information

The catalogue has been updated with key information about the modules that will run during the 2024/25 academic session. Current and prospective students can browse through the catalogue to consider possible module choices for the coming year.

Please note,听information in the catalogue is听subject to change as teaching and assessment arrangements for 2024/25 may need to be adjusted in line with the University's Feedback and Assessment principles and operating model.

Centrally managed exam durations will be provided on students' individual exam timetables. Arrangements for locally managed exams and in-class activity will be confirmed by the teaching department for the module.

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