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新香港六合彩开奖结果Module Catalogue

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Global Marketing Strategy (MSIN0061)

Key information

Faculty
Faculty of Engineering Sciences
Teaching department
新香港六合彩开奖结果School of Management
Credit value
15
Restrictions
N/A
Timetable

Alternative credit options

There are no alternative credit options available for this module.

Description

The aim of the Global Marketing Strategy module is to provide students with a framework for understanding and analysing the key issues involved in developing marketing strategy and conducting marketing operations on an international scale. At the heart of the course is the tension between standardisation and adaptation and implications for the marketing mix.

On successful completion of the module, students will be able to

* Understand, research, and categorise drivers, status and issues associated with globalisation.

* Assess international business opportunities based on macro and micro country factors.

* Identify and evaluate strategic options for entering international markets.

* Design and apply strategies to segment, target, and position products in international markets.

* Balance global and local considerations when developing and applying the marketing mix in an international context.

Module deliveries for 2024/25 academic year

Intended teaching term: Term 2 听听听 Undergraduate (FHEQ Level 5)

Teaching and assessment

Mode of study
In person
Methods of assessment
60% Other form of assessment
40% Coursework
Mark scheme
Numeric Marks

Other information

Number of students on module in previous year
109
Module leader
Debra Eddy
Who to contact for more information
mgmt-undergraduate@ucl.ac.uk

Last updated

This module description was last updated on 8th April 2024.

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Sustainability

For a list of modules related to climate change as well as social and environmental sustainability at UCL, type 'climate' or 'sustainability' into the search. Visit Sustainable UCL for information on extra-curricular activity on sustainability.

Important information

The catalogue has been updated with key information about the modules that will run during the 2024/25 academic session. Current and prospective students can browse through the catalogue to consider possible module choices for the coming year.

Please note,听information in the catalogue is听subject to change as teaching and assessment arrangements for 2024/25 may need to be adjusted in line with the University's Feedback and Assessment principles and operating model.

Centrally managed exam durations will be provided on students' individual exam timetables. Arrangements for locally managed exams and in-class activity will be confirmed by the teaching department for the module.

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