Close
Description
This module focuses on two main aspects: the study of external and internal environment and foundational concepts and tools to inform and support the formulation and implementation of strategic decisions. The materials are designed to expose students to fundamental issues in competitive business environments and enable them to analyse opportunities and challenges from the point of view of business analysts and practicing general managers.
In this course the students will learn about: theory-based models and how to apply them for the analysis of real business scenarios; how to choose among established strategies in different scenarios; and how to critically evaluate key trends in the strategic management field. The content of the module will cover topics such as industry analysis, resources and capabilities, competitive advantage and purpose-led strategy.
Each seminar will focus on the analysis of a specific business case. Preparation for each week includes readings from the course text book, papers, and case studies. The intention is to provide a substantial yet wide-ranging initial introduction to the overall field of management. That base then serves as a foundation upon which studies in this area may be directed.
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 8th April 2024.
听