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Dr Deni Mantzari co-authors ‘Google Shopping and the As-Efficient-Competitor Test’

11 May 2022

Dr Deni Mantzari, co-authors article on Google Shopping, published in a special issue of the Journal of European Competition Law and Practice following a competitive selection process.

Dr Deni Mantzari

Dr Deni Mantzari (Associate Professor in Competition Law and Policy at ÐÂÏã¸ÛÁùºÏ²Ê¿ª½±½á¹ûLaws) together with economist (Professor of Economic Policy at the University of Freiburg) have published an article on ‘Google Shopping and the As-Efficient-Competitor Test: Taking Stock and Looking Ahead’ in a special issue of the Journal of European Competition Law and Practice (OUP) dedicated to the General Court’s Google Shopping judgment following a competitive selection process.

The article engages with the related principle, enshrined in the case law, whereby Article 102 TFEU is concerned with equally efficient rivals, and distinguish it from the ‘as efficient competitor’ test (which has gained notoriety in the context of the assessment of rebate schemes).

The article is published under open access licence – read ‘’.